Rating Rationale
August 25, 2023 | Mumbai
Godfrey Phillips India Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.167 Crore
Long Term RatingCRISIL AA+/Stable (Reaffirmed)
Short Term RatingCRISIL A1+ (Reaffirmed)
 
Rs.100 Crore Commercial PaperCRISIL A1+ (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its 'CRISIL AA+/Stable/CRISIL A1+' ratings on the bank facilities and commercial paper of Godfrey Phillips India Limited (GPIL).

 

Operating income grew by around 33% in fiscal 2023, driven by recovery in demand post pandemic and steady taxation. Operating profitability remained healthy at 23.1% in fiscal 2023 as against 23.7% in the previous year. Revenue is likely to grow by 10% over the medium term while the operating margin remains steady at 23-24%. Financial risk profile is expected to remain strong due to nil repayment obligation, healthy debt protection metrics and superior liquidity; cash surplus was over Rs 2,200 crore as on March 31, 2023.

 

The ratings continue to reflect healthy market position of GPIL in the Indian cigarette industry and strong financial risk profile. These strengths are partially offset by exposure to risks related to geographical concentration in revenue, intense competition, and unfavourable regulatory changes.

Analytical Approach

CRISIL Ratings has considered the standalone financial and business risk profiles of GPIL because operations of wholly-owned subsidiaries - International Tobacco Company Ltd, Godfrey Phillips Middle East DMCC (Under closure) and investment companies - do not have any material bearing on its financials.

Key Rating Drivers & Detailed Description

Strengths:

Healthy market position

GPIL has been in the cigarette business in India for over eight decades. Its portfolio comprises established cigarette brands such as Four Square, Red & White, Stellar, and Cavenders; the company also manufactures and distributes the Marlboro brand of cigarettes, which enjoy strong customer loyalty. The strong distribution network helps promote other products such as chewing products and confectionery.

 

Strong financial risk profile

Financial risk profile should remain supported by the absence of any repayment obligation over the medium term. Gearing was low at 0.01 time as on March 31, 2023. Debt protection metrics were robust, with interest coverage ratio more than 240 times and net cash accrual to total debt ratio of 17 times for fiscal 2023. Liquidity has been superior, with surplus of over Rs 2,200 crore as on March 31, 2023.

 

Weaknesses:

Exposure to geographical concentration in revenue and intense competition

Operations are concentrated in northern and western India, which contribute to more than 90% of its cigarette sales. Further, GPIL is a distant second in the Indian tobacco industry, accounting for around 13% of volume share, and faces intense competition from the dominant player -- ITC Ltd (‘CRISIL AAA/Stable/CRISIL A1+’).

 

Susceptibility to regulatory changes

The cigarette industry continues to be highly vulnerable to changes in government policies and regulations. On one hand, the industry faces a high tax structure, while on the other, there are limitations on promotion, consumption, and packaging of cigarettes, constraining growth.

Liquidity: Superior

In the absence of any repayment obligation, the entire cash accrual -- projected at Rs 500-600 crore per annum for fiscals 2024 and 2025 – will be used to meet the capital expenditure (capex) and working capital requirements. Cash and cash equivalents were strong at over Rs 2,200 crore as on March 31, 2023. Utilisation of the fund-based bank limit was negligible during the 12 months through July 2023.

 

ESG profile

The environment, social and governance (ESG) profile of GPIL supports its already strong credit risk profile.

 

The tobacco sector has a high environmental impact because of its raw material sourcing strategies and waste-intensive processes. It also has a high social impact owing to health hazards associated with the use of tobacco, including smoking addiction and underage consumption, as well as risk of government intervention by way of restriction on sales, regulation of marketing practices and higher tax.

 

Key ESG highlights

  • GPIL aims for 30% reduction in the emission of greenhouse gases per unit of production in manufacturing operations by 2030
  • The company intends to procure 50% of its total energy from renewable sources by 2030
  • GPIL wants to ensure 100% of its contracted burley tobacco farmers have access to clean drinking water in close vicinity by 2030
  • Its governance structure is characterised by more than 60% of the board comprising independent directors and extensive disclosures.

 

There is growing importance of ESG among investors and lenders. Continuous commitment of GPIL to embed sustainability principles across the organisation and its value chain will partly offset the inherent impact of the tobacco sector on environment and social aspects.

Outlook: Stable

GPIL will continue to benefit from its healthy market position and strong financial risk profile.

Rating Sensitivity Factors

Upward Factors

  • Substantial and sustained increase in market share to over 25%
  • Significant and sustained improvement in the operating margin

 

Downward Factors

  • Weakening of operating performance with operating margin falling below 10%
  • Substantial decline in market share to less than 8%
  • Large, debt-funded capex or acquisition
  • Any adverse regulatory change in the cigarette industry
  • Considerable decline in cash and liquid investments

About the Company

GPIL is an associate of the KK Modi group of companies and Philip Morris Global Brands Inc (Philip Morris; a subsidiary of Altria Group Inc [rated ‘BBB/Stable/A-2’ by S&P Global Ratings]). The KK Modi group owns    47.48% equity shares of the company, and Philip Morris owns 25.1%. GPIL primarily manufactures cigarettes. It has diversified into segments such as mouth fresheners, and retail. It has retail stores, named 24SEVEN (TFS), in the National Capital Region, Hyderabad and Chandigarh.

Key Financial Indicators

As on/for the period ended March 31

Units

2023

2022

Operating income

Rs crore

3564

2677

Profit after tax (PAT)

Rs crore

608

432

PAT margin

%

17.1

16.1

Adjusted debt/adjusted networth

Times

0.01

0.01

Interest coverage

Times

243.0

76.8

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon rate

Maturity date

Issue size (Rs.Crore)

Complexity level

Rating assigned with outlook

NA

Commercial Paper

NA

NA

7-365 days

100.00

NA

CRISIL A1+

NA

Cash Credit*

NA

NA

NA

29.00

NA

CRISIL AA+/Stable

NA

Cash Credit$

NA

NA

NA

10.00

NA

CRISIL AA+/Stable

NA

Cash Credit#

NA

NA

NA

31.00

NA

CRISIL AA+/Stable

NA

Proposed Long Term Bank Loan Facility

NA

NA

NA

77.00

NA

CRISIL AA+/Stable

NA

Letter of credit & Bank Guarantee%

NA

NA

NA

3.00

NA

CRISIL A1+

NA

Bank guarantee%@

NA

NA

NA

17.00

NA

CRISIL AA+/Stable

*Fund-based facility; interchangeable with other fund-based facilities

$Interchangeable with other fund-based/non-fund-based facilities

#Fund-based facility; interchangeable with other fund-based and one way interchangeable with non-fund-based facilities

%Interchangeable with other non-fund-based facilities

@Interchangeable with letter of credit

Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 147.0 CRISIL AA+/Stable   -- 30-08-22 CRISIL AA+/Stable 20-09-21 CRISIL AA+/Stable 24-09-20 CRISIL AA+/Stable / CRISIL A1+ CRISIL AA+/Stable / CRISIL A1+
Non-Fund Based Facilities LT/ST 20.0 CRISIL AA+/Stable / CRISIL A1+   -- 30-08-22 CRISIL AA+/Stable / CRISIL A1+ 20-09-21 CRISIL AA+/Stable / CRISIL A1+ 24-09-20 CRISIL AA+/Stable / CRISIL A1+ CRISIL AA+/Stable / CRISIL A1+
Commercial Paper ST 100.0 CRISIL A1+   -- 30-08-22 CRISIL A1+ 20-09-21 CRISIL A1+ 24-09-20 CRISIL A1+ CRISIL A1+
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Rating
Bank Guarantee%@ 7 CRISIL AA+/Stable
Bank Guarantee%@ 10 CRISIL AA+/Stable
Cash Credit$ 10 CRISIL AA+/Stable
Cash Credit* 10 CRISIL AA+/Stable
Cash Credit* 19 CRISIL AA+/Stable
Cash Credit# 31 CRISIL AA+/Stable
Letter of credit & Bank Guarantee% 3 CRISIL A1+
Proposed Long Term Bank Loan Facility 77 CRISIL AA+/Stable

*Fund-based facility; interchangeable with other fund-based facilities

$Interchangeable with other fund-based/non-fund-based facilities

#Fund-based facility; interchangeable with other fund-based and one way interchangeable with non-fund-based facilities

%Interchangeable with other non-fund-based facilities

@Interchangeable with letter of credit

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Criteria for rating short term debt

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